GoldDigger: Pre-Prenup Protection
Posted on January 18, 2008
Filed Under Easy VC Money |
After successfully raising $10 million for blackmailr and pocketing my 5% finder’s fee, I’ve decided to help a new startup raise a small angel round. Why do this when I’m only going to earn a $25,000 finder’s fee? Because this startup is near and dear to my heart and truly has the potential to make the world a better place.
The Problem
Modern society’s wealth boom has created a significant problem for wealthy men: an increasing number of women desire nothing more than to date and marry them solely for their assets. According to Prince & Associates, a Connecticut-based wealth-research firm, nearly two-thirds of women are “very” or “extremely” willing to marry for money.
While “gold diggers” have preyed on successful men throughout history, the relatively recent increase in the prosperity found around the globe has minted new legions of highly-desirable eligible bachelors at the same time as an increasingly materialistic culture has conditioned larger numbers of women to seek out men who can provide them with more than just a comfortable lifestyle. A growing number of women expect and demand expensive gifts from their boyfriends and husbands, including but by no means limited to such things as diamond jewelry, designer fashion and luxury automobiles. As the punk band Good Charlotte sings in their song Boys and Girls, “Girls don’t like boys, girls like cars and money…The girls with the bodies like boys with Ferraris.”
Most disturbingly, given ill-conceived divorce laws, it is common for men who have worked hard to earn their fortunes to lose much of it to women who had every intention of taking advantage of them. Case in point: of women who would marry for money, 71% of those in their twenties expected to get divorced. Of course, these are the most appealing women to a wealthy man, and as Russ Alan Prince, Prince & Associate’s founder, states, “For these women, it’s just another step on their journey to the good life. They want to be paid what they think they’re worth and then move on.” At the expense of the men they marry, of course.
While a number of online and mobile services, such as PlayerBlock, have launched to assist women in avoiding “players,” the emotional damages caused to a female who has fallen victim to a player pale in comparison to the economic damages caused to a male who has fallen victim to a gold digger.
The Solution
GoldDigger is the first company dedicated to providing a comprehensive technological solution to the problem of gold diggers. GoldDigger offers a robust online and mobile solution that enables men to:
- Report suspected gold diggers. Men who have dated or been approached by women who seem all-too-comfortable spending their hard-earned money and who demand the finer things in life without providing much in return can file reports that alert other men to the fact that these women are most likely gold diggers so that when they are approached by them, they are on guard.
- Screen women for gold digger reports. Members of GoldDigger can check up on a woman they meet using the Internet, a WAP-capable mobile phone or SMS text messaging. Because reports correlate names, addresses, phone numbers, emails, screen names, aliases and public records databases, men can search based on a wide range of data points, making it more difficult for even experienced gold diggers to evade detection.
GoldDigger is committed to providing a sophisticated protection platform for wealthy men. Advanced offerings include:
- A browser and email client plugin. GoldDigger Search & Destroy scans all incoming data from a member’s Internet browser and email client and automatically alerts the member when a communication is received from a woman who is known to GoldDigger.
- A mobile phone application. GoldDigger to Go integrates with a member’s cell phone or smart phone and provides notification when a phone call or text message is received from a known gold digger. GoldDigger to Go can even block outgoing communications to a gold digger, which is especially beneficial for men who tend to think with the wrong head.
The following screen shot displays reviews of a known gold digger in Los Angeles:
The following screen shot displays a GoldDigger analysis that supplies useful data about the extent of a known gold digger’s activities:
The following screen shot displays a review accessed through a WAP-enabled mobile phone:
Business Model
GoldDigger has a simple business model:
- Paid memberships. While men can register for free to make gold digger reports and to browse gold digger reports without personally-identifiable information about the gold diggers displayed, searching the database of known gold diggers will cost $19.95/month or $199.95/year.
- Premium SMS fees. Members using SMS text messaging to screen a woman will be charged $1.99 per lookup.
- “Hit” fees. Men leveraging the company’s sophisticated GoldDigger Search & Destroy and GoldDigger to Go applications will pay 50 cents every time an incoming communication scanned by these applications produces a “hit.”
GoldDigger estimates that it will sign up 10,000 paying clients in its first year of operation and that approximately 2,000 of these clients will leverage the company’s GoldDigger Search & Destroy and GoldDigger to Go applications. By year three, GoldDigger anticipates that it will have at least 50,000 paying clients.
Distribution Strategy
GoldDigger plans to market its offerings via:
- A concerted media relations campaign. A top New York-based PR firm will be retained and the company anticipates that it will receive widespread media coverage.
- Targeted advertising campaigns. The company will advertise in fine publications such as The Robb Report and duPont Registry.
- An affiliate program. Affiliates who refer paying customers to GoldDigger will earn a recurring commission.
- Evangelism. Drama 2.0 will personally evangelize GoldDigger’s offering to the wealthy men around the world with whom he parties and does business.
Exit Strategy
Funding
GoldDigger seeks $500,000 in funding for technology development. The company anticipates that this will enable it to launch a solid beta product within three months.
Who I’m Pitching
. He and hopefully he will have one before he gets victimized by an HB 10. GoldDigger also wants to give him the opportunity to do a commercial (to be posted on Vimeo?) where he states “I’m not only an investor, I’m also a client!” just as the distinguished president of Hair Club for Men the fact that he was not only the president of the company but also a client.
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Drama 2.0 spikes the Web 2.0 kool aid by providing critical analyses of Web 2.0, its people, its startups and its impact on the world of media. Other topics are explored when Drama 2.0 has been drinking too much 1975 Dom Perignon. Read more about the Internet's version of Keyser Söze here.
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Plus you’ll be able to strike a membership rev-share deal with sites like SugarDaddy.com by funneling “outed” golddiggers into their waiting arms. I can feel the synergy from here.
Not a bad idea. Right now I manually introduce the gold diggers I personally meet to guys who think they’re my friends but who I really see as competitors (or annoyances).
Sir, economically speaking there may be unintended consequences to your client’s scheme. You see, Gold-diggers, as parasitic as they are, provide a natural re-balancing service to the economy. When they’re not stuffing their noses with krell, Gold-diggers as you’ve noted are big spenders and all those handbags, shoes, and jewelry transactions serve to redistribute surplus capital gains back into circulation.