Social Media in the Inc. 500 - Promotional Bullshit Masquerading as Research

It’s getting awfully difficult to find real “research” these days. As I seem to be pointing out on an increasingly regular basis, “studies” being published around topics such as social media are almost transparently by the interests of the people conducting the studies or the studies’ sponsors.

To be sure, bias in research is nothing new. Unfortunately, it seems that the ability to hold bias in check has been all but lost and much of the “research” being published around “social media” is little more than promotional bullshit masquerading as research.


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Drama 2.0 spikes the Web 2.0 kool aid by providing critical analyses of Web 2.0, its people, its startups and its impact on the world of media. Other topics are explored when Drama 2.0 has been drinking too much 1975 Dom Perignon. Read more about the Internet's version of Keyser Söze here.