Posted on June 4, 2008
Filed Under Web 2.0 Kool Aid |
WorkLight, “a server-based software product that brings a secure and highly- personalized ‘Web 2.0′ computing experience to the enterprise,” conducted a survey of Facebook users which revealed some amazing things:
…a staggering 1 in 4 Facebook users would consider leaving their bank to be able to obtain online banking through Web 2.0 gadgets. Polling Facebook users between the ages of 18 and 34, the survey also determined that nearly half of those asked would take advantage of secure Web 2.0 gadgets for online banking.
The survey of 1000 Facebook users, conducted by WorkLight, discovered that 48% of respondents would take advantage of online banking with Web 2.0 gadgets if their banks offered this service.
The profile of the typical Web 2.0 banking customer was revealed to be males between the ages of 25-34. According to the study, men are slightly more open to managing personal financing with Web 2.0, with 55% of men responding in the affirmative, versus 45% of women in the research group. Among the age groups, the 25-34 year olds seemed slightly more open to the idea of Web 2.0 banking with 53% saying they would take advantage of the service, compared to 45% for the 18-24 year olds. Moreover, 25-34 year olds (33%) are more likely to switch to another bank that offered Web 2.0 gadgets for online banking than 18-24 year olds (21%).
While I have no clue what “Web 2.0 gadgets” are and it was difficult to read WorkLight’s poorly-written press release, I actually kind of like the idea of bringing Web 2.0 to the banking sector.
The thought of capturing a sizable chunk of the banking business in the United States though Facebook is really appealing not only because I could eventually offer other products, such as high-interest student loans and mortgages (what could go wrong?), but because the transparency, openness and sharing that are the hallmarks of Web 2.0 should be applied to banking.
Unfortunately, they quickly deflected my question and turned to the subject of some upcoming private offerings they thought I might have an interest in.
As such, I have decided that I am the only hope for Banking 2.0. I am proud to announce that Drama Savings & Loan is open for business. Our slogan is “Banking on the community.”
I’m also pleased to inform prospective customers that all Drama Savings & Loan deposits are backed by what’s left of Manuel Noriega’s fortune.
To open an account, please “share” the following information with your “friend” Drama 2.0:
Your Phone Number
Your Date of Birth
Your Social Security Number
Your Bank Account Number
Your Bank PIN Number
We will automatically transfer all of your money into your new account at Drama Savings & Loan and our Beacon Banking system will automatically reflect this transfer the next time you log in to Facebook, as depicted in the screenshot above.
Remember, sharing is caring and I look forward to sharing great Web 2.0 banking gadgets with you once you share with me the information above.