Posted on February 25, 2008
Filed Under Commercial Interruptions |
I recently introduced The Drama 2.0 Show to a friend, and after reading some of my posts, he asked a question: “What are you doing to monetize this?” My response: “Nothing, really. I’m taking an authentic Web 2.0 approach.”
Of course, I do have a pitch for sponsors here, but, as is probably obvious, it was written more as a joke than as a serious attempt to procure dollars. After all, I’ve always believed that the thousands of dollars sponsors (often startups) pay each month for buttons on some of the most popular Web 2.0 blogs is a complete waste of money.
I informed my friend that I didn’t think the Drama 2.0 Show was a good platform for sponsors. After all, I usually have nothing positive to say, and even though I’ve received lots of love, including from mainstream media outlets like The San Francisco Chronicle, and , who really wants their company to be associated with a cynic? But after enough pestering, I made a deal: I’ll attempt to sell one exclusive sponsorship. If I can sell it, he gets a cut. If I can’t, he’ll give me $1,000 (just enough to pay for my latest speeding ticket).
Because I’m required to make a serious sales attempt, I need to provide details.
Who Reads The Drama 2.0 Show?
According to an independent research firm that I own, the average reader of The Drama 2.0 Show:
- Is a handsome male aged 25 to 45.
- Makes more than $250,000 a year.
- Is single with no known children.
- Spends a significant amount of his disposable income on luxury items.
- Is more likely than readers of other Web 2.0 blogs to own at least three automobiles costing more than $100,000.
- Has an IQ of 125 or higher.
Granted, there are only 20 readers of The Drama 2.0 Show, but this is an exclusive, hard-to-reach demographic that can’t be found on any other Web 2.0 blog.
What Does the Sponsor Get?
The sponsor of The Drama 2.0 Show will receive:
- A prominent 200 pixel wide by 90 pixel tall “Sponsored By” logo and link that appears to the far right of my infamous, soon-to-be-award-winning logo.
- A mention under the Drama 2.0 Sponsors section of the blog’s right navigation and promotional text on the Sponsors page.
- Two thank-you posts every month. Even if your company sucks, I’ll use my genius to come up with some plausible-sounding rationale as to why your company is the greatest thing since sliced bread.
- The satisfaction of knowing that I will probably spend your money on my girlfriend, not on liquor.
How Much Does this Cost?
The exclusive sponsorship of The Drama 2.0 Show is available for $750/month on a month-to-month basis. First takes it so long as what I will be promoting is legal under the laws of the sovereign nation of Liberia, where I hold honorary citizenship.
For those of you who really want to piss me off, proving my friend right is probably the only chance you’ll ever get. Funny paradox: I win financially either way. But that’s the story of my life.Print This Post