Posted on June 27, 2008
Filed Under Marketing 2.0 |
First we have a brilliant comment from “Ling”:
You can’t precisely measure the benefits of ‘good’ social media marketing.
Of course, this begs the question: if you can’t measure something, how do you know it exists?
Then we have the Social Media Mafia’s Jo Jordan. She dedicated an entire post to a misreading of my comment that a person telling me that they can save me money but can’t show me how has about as much credibility as a person who boasts about owning a beachfront estate in St. Kitts but who for some reason won’t give me a tour.
In his rebuttal, Drama 2.0, uses the example of having a beach front property in St Kitts. If you try to sell a beach front property without being able to point to it, people will call you as an imposter.
Well as I know St Kitts (anyone want to move there?), I wouldn’t bother with the owning the beach front property. I would just connect you up with people in St Kitts.
I don’t have to set up an office and get people to list their properties publicly and make a general display of themselves. I would just patch you in to the St Kitts community. They’ll tell you what’s for sale, show you the properties discreetly, tell you the rules about residency, and how long the paperwork will take, and so on. They’ll also help you decide whether you will enjoy living there and help you build relationships so that living there is enjoyable.
This is why “bolting” on SM in a manipulative way could be a large mistake. You build up your big fancy website? What is the “barrier to entry” for anyone like me from using your website to enhance my network?
I can use yours because it is based on “things”. You can’t use mine, because mine is based on people. And god help me if my friends found out I took money to introduce you to them. That’s called pimping last time I looked. I do that once, just once, and I am over, so-over!
The game has changed folks. You didn’t really have exclusive access to a property in St Kitts that we all want desperately. That was just an illusion (who wants to live on island without friends anyway?).
The illusion has been blown out of the water.
I hate to ruin Jo Jordan’s illusion: but if I want to buy a second property in St. Kitts, I’ll hire a real estate agent, not a member of the Social Media Mafia.
Yes, Jo, there are actually individuals who specialize in helping people buy and sell real estate. Don’t let that discourage you, however, as I’m sure you’ll find your niche someday.
In fact, I’m sure Jo is already doing quite well. Word on the street is that The Social Media Mafia controls about 70% of the trade in social media stupidity in the UK.Print This Post