The 7 Signs of the Web 2.0 Apocalypse

Posted on November 7, 2007
Filed Under Web 2.0 Kool Aid |

All good things must come to an end. History tends to repeat itself and as such, most of us knew that it was not a matter of if Web 2.0 would collapse, but when Web 2.0 would collapse. Some of us have predicted that the gravy train would fall off the tracks sooner than later while others have predicted that the fun could last for a few more years. Miss Cleo refuses to use her physic powers to give me business insights despite the fact that I have been one of her best customers over the years, so my prediction was as good as anybody’s. But I am now ready to state unequivocally that the Web 2.0 apocalypse must be upon us if Bible 2.0 scripture is correct.

The Bible 2.0 gives 7 signs of the inevitable Web 2.0 apocalypse:

7. The lie will be small but it will make all friends sad.
6. And the kingmakers shall stop making kings.
5. A false messiah will stand before the messengers and awe them with his own message.
4. And they will celebrate with decadence and indulgence.
3. More and more poor souls will be cast into a pool of death.
2. Great wealth shall be wasted by a non-believer.
1. He who before could not be touched returns.

My interpretation of these signs indicates that they have all been met:

7. Tom lied about his age.
6. A leading venture capital firm has stopped investing in Web 2.0 startups.
5. A 23 year-old CEO who travels the land wearing sandals (okay, flip flops) but acknowledges he is an atheist tells the advertising industry that “the next hundred years will be different for advertising, and it starts today.”
4. The parties .
3. The deadpool of Web 2.0 startups is growing. Some last little more than a couple of months while even old timers can’t avoid the grim reaper.
2. Microsoft invested $240 million in a social network despite the fact that its own CEO called social networking “faddish.”
1. MC Hammer has a funded startup.

God help us all. Pray with me (preferably using the ).

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2 Responses to “The 7 Signs of the Web 2.0 Apocalypse”

  1. Stanley Miller on November 7th, 2007 9:21 pm

    say it isn’t so! the megan family over at is just getting started.

  2. Jenny Ryan on November 8th, 2007 12:06 am

    This is hilarious. *shares on, Facebook, and Diigo*

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