A Social Media Marketing Campaign Deconstructed

Posted on April 14, 2008
Filed Under Marketing 2.0 | Leave a Comment

Could an inexpensive social media marketing campaign drive 200,000 people to a SeaWorld theme park? One social media marketer claims just that.

, I deconstruct what some tout as a successful social media marketer campaign.

Based upon the available information and scarce Web 2.0 commodities called logic and common sense, I come to a startling conclusion: the emperor still has no clothes.

Drama 2.0 Exploring Development of Palo Alto Nightclub

Posted on April 12, 2008
Filed Under Valley Drama | 6 Comments

I’ve come to the conclusion that I just might have to develop a nightclub in Silicon Valley.

The drama in the tech blogosphere has apparently reached a level where A-list bloggers can reasonably demand a nightclub of their own.

According to the LA Times blog, some of the biggest names the tech blogosphere went to Hollywood and decided to audition for a new job: Hollywood primadonna.

David Sarno reports that the crew from Valleywag and Mashable’s Pete Cashmore were kicked out of the TechCrunch/PopSugar party this past Thursday at the Vanguard nightclub in Hollywood, a venue that, if you’re not familiar with the Hollywood nightlife scene, is probably not on your Top 10 list of places to party on a Friday or Saturday.

Duncan Riley’s “Fully Transactional Web 2.0 Banners” Revisited

Posted on April 10, 2008
Filed Under Web 2.0 Kool Aid | 1 Comment

Back in July 2007, Duncan Riley was excited about advertising again. Tailgate, whose technology “delivers ecommerce transactions from the banner itself,” had Duncan amazed.

He commented:

The benefits from web sites owners are immediately obvious: using Tailgate, advertisements will no longer take users from their sites. For advertisers, capturing impulse buyers just became that much more easy.

It’s usually difficult to get excited about advertising technology, and countless “new” offerings usually tend to be just variations on an existing theme. Tailgate on the other hand is quite simply remarkable.

Tailgate could well be the banner advertising unit of tomorrow.

Forrester’s Jeremiah Owyang Babbles About Communities

Posted on April 10, 2008
Filed Under Web 2.0 Kool Aid | 6 Comments

Thanks to the drama between FastCompany’s Shel Israel and 1938media’s Loren Feldman, I came across .

If my past criticisms of Forrester’s “research” on the world of social media haven’t been enough to demonstrate just how asinine some of the social media hyperbole is, going through the painful process of watching Israel’s “interview” of Owyang should do the trick.

In short, much of Owyang’s commentary is essentially unintelligible and the majority of the rest is filled with so much common sense as to be worthless to a semi-intelligent viewer.

Announcing MySites - Sponsor of The Drama 2.0 Show

Posted on April 8, 2008
Filed Under Commercial Interruptions | 18 Comments

I’m proud to announce that the sponsor of The Drama 2.0 Show is Finnish Internet startup MySites. The company, which will launch later this month, has created an online service that enables its users to create their own “sites” where they can organize, store and share all of their content, including pictures, music, video, blogs, calendars and documents. MySites features privacy controls, access from mobiles and other Internet-connected devices and, perhaps most importantly, an open platform that will enable developers to extend the service so that new features and functionalities are offered.

The Truthiness According to Wikipedia

Posted on April 8, 2008
Filed Under Web 2.0 Kool Aid | 6 Comments

An interesting documentary created by Dutch director IJsbrand van Veelen premiered at the Next Web conference. Entitled “The Truth According to Wikipedia,” van Veelen offers a critical look at Wikipedia and Web 2.0 in general.

Featured in the documentary are prominent Web 2.0 proponents, including Jimmy Wales and Tim O’Reilly. Web 2.0 skeptic Andrew Keen, author of “,” does most of the anti-Web 2.0 heavy lifting along with the former editor-in-chief of Encyclopedia Britannica, Bob McHenry.

A Conference 2.0 Comment Worth Reposting

Posted on April 4, 2008
Filed Under Web 2.0 Kool Aid | 1 Comment

News.com has an article entitled “How to survive the next-gen confab” which discusses the Conference 2.0 concept that I dismissed previously.

An enlightened and spot-on comment from “JDGDOIT” resonated so much with me that I felt it was worth reposting here. Not only does it make a valid point about Conference 2.0, some of its insight can be applied to other Web 2.0 bullshit.

Advertising != Engineering

Posted on April 4, 2008
Filed Under Web 2.0 Kool Aid | 1 Comment

on E-consultancy.com entitled “Why most geeks shouldn’t be marketers” I laid out some of my thoughts on why injecting too much science into the advertising business was not a good idea.

My post was “inspired” by kool aid sipper Hank Williams, who in a post entitled “In 10 Years, Marketing Will Be Taught In Engineering School,” stated:

Marketing is still primarily perceived as a fuzzy touchy feely discipline. But the Internet is bringing this to an end rapidly. In ten years our current perspectives on this will seem quaint.

Serial Killings Haunt Web 2.0

Posted on April 3, 2008
Filed Under Valley Drama | 7 Comments

Music labels are dead. Television is too. And don’t forget the newspapers. Then the grim reaper of TechCrunch shifted his focus and started plotting to kill specific companies - .

But even as the pile of bodies grows, it’s rarely enough to quell the urge to kill and TechCrunch seems to be the source of an increasingly morbid philosophy.

The latest victim of this morbid philosophy is the DEMO conference. In an interview Wednesday, the TechCrunch founder stated, “Demo needs to die.”

Don’t Batten Down The Hatches on a Shit Business

Posted on April 3, 2008
Filed Under VC Insanity | 4 Comments

As the realities of the current economic landscape become apparent to even the completely most uninitiated, more venture capitalists are recognizing that tougher times lie ahead.

While tough times are never good for the fairweather founders that usually flock to Silicon Valley when money is being handed out on Sand Hill Road like it’s going out of style, in a recent post on E-consultancy.com that tough times can create opportunity for smart, serious entrepreneurs.

In a post on his blog, venture capitalist Fred Wilson discussed the tough times ahead and commented:

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