MuffDive: Vertical Search for Hot Bisexual Women
Posted on April 15, 2008
Filed Under Easy VC Money |
The Opportunity
Google is the dominant search engine but the old adage “One size does not fit all” is true in the search engine market. While Google and other large search engines often do an excellent job providing search results for certain queries, relevance is not always guaranteed.
Vertical search engines, which focus on specific subjects, such as medicine or engineering, have been touted by some as the next step in the evolution of search. Research firm Outsell estimates that the market for vertical search will reach $1 billion by 2009.
Beyond vertical search engines that focus on specific subjects, a new trend is search engines that are designed specifically for certain demographic groups.
IAC/InteractiveCorp recently launched RushmoreDrive, a search engine developed specifically for the 12.4 million black Internet users in the United States. The company plans additional ethnically-focused search engines.
The Problem
According to a 2002 Study by the National Center for Health Statistics, 2.8 percent of women in the United States aged 18–44 consider themselves bisexual.
Once relegated to an oppressed shadow existence, pop culture and the revelation that a number of famous beautiful women are bisexual have helped lift taboo notions about female bisexuality. Many men who once shunned female bisexuality are now learning to accept and embrace it.
At the same time, however, the liberation of the bisexual female has not yet translated to an Internet experience that meets the needs of the bisexual female.
The Service
MuffDive is a search engine designed specifically for highly-attractive bisexual women.
The technology team behind MuffDive spent three years conducting hands-on research with beautiful bisexual women to determine how they searched for information on the Internet. The research revealed that these women search in ways that are very different from straight women.
The result of this research was the development of a proprietary search engine algorithm, gRank, that delivers search results that independent studies have shown to be 69% more relevant to bisexual women.
Business Model
Like Google, MuffDive will derive revenue primarily through a contextual cost-per-click advertising platform, dubbed AdSex, which displays advertisements alongside search results.
MuffDive believes that certain kinds of advertisers will see higher ROIs by targeting attractive bisexual women. One study financed by the company, for instance, found that attractive bisexual women were five times more likely to purchase expensive lingerie with the credit cards of their boyfriends than straight women. MuffDive intends to leverage the information gleaned by these studies to target advertisers that are most likely to see spectacular results from their use of the AdSex platform.
Growth Strategy
MuffDive plans to engage in a multi-pronged media campaign that includes advertising in publications and on Internet properties that reach bisexual women. The company is also in negotiations for feature film “product placement.”
MuffDive will conduct events that build the MuffDive brand. Its first event will be a “Lingerie Sleepover” launch party held in South Miami Beach.
Management Team
Drama 2.0 is the co-founder and chairman of MuffDive. A veteran with more than 250 ménage à trois in the past two years alone, Drama 2.0 frequently helps attractive bisexual women between the ages of 18 and 30 cope with the often-difficult process of liberation.
The other two founders of MuffDive are equally experienced with female bisexuality. Their CVs are available to qualified prospective investors and ménage à trois participants.
Exit Strategy
Funding
MuffDive seeks $1.5 in funding to complete technology development, launch a marketing campaign and fund operations for the first year.
Who I’m Pitching
Some young female associates at VC firms who I know love a good ménage à trois as much as I do. You wouldn’t believe how much pent up sexual energy some of these Ivy League dolls have.
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Drama 2.0 spikes the Web 2.0 kool aid by providing a critical analysis of Web 2.0 startups and the impact of Web 2.0 on the media industry. Other topics are explored when Drama 2.0 has a slight buzz. Read more about the Internet's version of Keyser Söze here.
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I’d like to offer my assistance from a technical standpoint. I’m also very good at requirements gathering. It can be a long and intensive process, but I’m ready to jump in and get to work.
Grendel: we’re looking for somebody with your type of work ethic. I’ve passed along your email address to Kandi, our head of HR.