If there is anything that business owners should be interested in, it is the opinion of other people about their business. When the opinion of other people is positive, they would gladly and always patronize the organization. If on the other hand, the opinion is negative, then it would also show in the reluctance of people to patronize the organization. Some people might be satisfied with the local opinion about their business and decide to ignore what people from other countries think about their business. This article would discuss why you should know and be concerned about what foreigners things about your business.
Might affect your local sales
If your business is local, the opinion of foreigners could easily change the opinion of the local people. The Internet has made it very easy to access a wide range of information from all over the world. The implication is that if the local opinion of your business is low and a foreigner has a positive opinion about your business, a single post on the Internet seen by just one local person could quickly spread. The same applies to if you have a positive impression locally, but a foreigner has something bad to say about your company. Thus, even if you are just a local store, you should try as much as possible to have a generally positive impression both locally and internationally. One of the ways you can build a positive opinion locally and internationally is through an international review system, where people can review your company.
Might facilitate the establishment of a branch in that country
If you find out that your company has a positive opinion in another country or city even with no presence, then you know it is the right time to start a business there. This is how so many companies started to spread and they started boasting of hundreds and thousands of stores across the world. Trying to make sure positive opinions preceded them to those cities, such that they were able to become instantly successful in those foreign cities and countries. Thus, customer opinion is very important to your business.
Could boost your online sales
If you have an online store where your products and services can be bought, the foreign positive opinion would mean that you can make sales in those other places easily as well. You would get regular orders from other cities where people know about your business and have a positive opinion about your products.
Would help you improve your company
In some cases, you might be reaching out to just the local populace and you are trying to meet their needs. However, if you know the opinions of other people about your business, you could get a new perspective and dimensions that could improve your products and services. Such improvements would be useful for your local customers. Furthermore, it would also start to attract foreigners. With a little time, you might start to get foreign orders and you could be approached to expand to their areas because their opinion coupled with your initial local flavor is attractive to them.